Optimize your podcast social sharing strategy with Kitelinks

Introduction

Social media has become a veritable necessity to survive as a content creator in this generation. Right from fitness influencers to well-liked podcasters, social media provides a platform to showcase the content you wish the world to see and lightning-speed communication that remains unfathomable. Navigating this vast sea of marketing strategies is an intricate task that requires a whole team of PR experts to carry out well. However, not everybody has a specialized PR team, do they? Therefore, various content creators, primarily homegrown podcasters and audio channels, face the inevitable crunch regarding outflanking these big companies. 

It is understandable that podcasters, as creators of a rapidly growing audio infotainment industry, are on the constant lookout for efficient ways to grow and share a podcast.

Fortunately, there is good news! To cut this problem out of the sphere for social media content creators, there exist excellent tools on the internet that have been built for the sole purpose of making one’s social media reach that much easier and more efficient. However, before we move on to exploring that, let us first understand how social bio link tools like Podkite’s Kitelinks work.

What are social bio link tools?

To put it relatively simply, social bio tools are specialized tools that optimize the content creator’s landing page by letting them attach links to all of their social media in one place. They allow you to connect multiple links to various social media, or primarily podcast links for podcasters, on one page, making it infinitely convenient for the audience to consume their content. Instagram is easily one of the places where these links are used the most. Boasting over 500 million active users per day, there is no question as to why podcasters have been trying to extend their reach with Instagram audiences through podcast links on social bio link tools. 

With the advent of multiple content-sharing platforms on the internet, it becomes crucial for a homegrown podcaster to reach as far and wide as possible to achieve substantial growth. In addition, social media and creative presence on websites by embedding podcast players create advantages for the creator. For this, using the right social bio link tools is the way to go.

Choose the right social bio tool to optimize your growth.

As creators, many podcasters might be familiar with a few social bio link tools already. Linktree, Bitly, and Kitelinks are easily among the most well-known bio link tools in the market right at this very moment. Even so, every good idea has its set of competition, and comprehending which bio tool to use for oneself is a crucial task in itself. To make the process much easier, I’ve created a feature-wise analysis to help podcasters narrow down the most optimal tool to suit their needs.

Customizability for podcasters

Owing to the rapidly changing demands of the social media industry, it is crucial to invest in a tool that allows the content creator to adapt to the newest requirements in the market. Customizability comes easy with tools like Linktree and Kitelinks. Offering background changing features to unique links and newsletter signups, both of these services have proven their worth sufficiently.

Linktree speaks to a diverse content-creating audience while Kitelinks are for podcasters specifically.

Diversity of features offered

While any of these platforms can support all the podcast links that podcasters use, one of the significant points to look out for is the variety and the diversity of features offered by these tools. Bitly is an efficient tool for users looking to find accessible link shortening services coupled with detailed analytics. However, the benefits it offers do not go beyond that. Compared to Kitelinks, which has captured users’ attention via a clever blend of automated podcast links and website embedding, even Linktree, a veritably famous platform, has fallen short.

Ease of use

Sharing a podcast is an intricate process involving understanding analytic tools, marketing strategies, and the optimal use of podcast links. Hence, social bio link tools that make this complicated process user-friendly and easy to use are a major green tick in the books of homegrown, debutant podcasters. While Linktree podcasts are one of the most popularly used tools on the market right now, unforeseen snags and outdated models have brought a shadow of doubt over their users. Podcasts or links from Linktree have been reported to be flagged as spam or prohibited on Instagram, causing a lot of uncertainty among podcasters who have been using it for a long time.

By comparison, the consumer-friendly nature of Podkite’s Kitelinks circumvents this technical snag on Instagram. Furthermore, the one-stop social media linking coupled with comfortable visuals and well-presented analytics make Kitelinks a veritable frontrunner in the game.

How can podcasters benefit multifold with Kitelinks?

As an industry that has grown at unfathomable rates in the past few years alone, many content creators are switching over to podcasting. Every content creator is looking to achieve steady growth and better reach by means of using various marketing tools on the internet. Ultimately, the goal is to maximize the effectiveness of every single digital marketing tool that one uses as a podcaster. 

With the advent of social bio links, these links could be embedded almost anywhere, lending flexibility and ease of use to the creator. The efficient system makes it possible for the podcaster to share their multi-platform presence in one single tap experience. In addition, they are incredibly user-friendly, minimizing hassles and lending the creator that much-needed organic growth. 

So the critical question here is: How can podcasters go about optimally using Kitelinks? Here are some key elements to maximizing your bio tool experience 

Analytics

Offering analytics ranging from tracking the number of clicks on your listening app links across countries to detailed insights across every marketing channel. Knowing where your listeners are coming from is the key to growing your audience with limited resources. Put your effort into marketing channels that actually bring you traffic and listeners.

Ease of use

Now, this is an important one, especially when it comes to podcast links.

Allowing to create fully automated episode links, Kitelinks helps reduce the manual hassle of copy-pasting URLs that you’d need to do when using non-podcasting services like Linktree.

Finally, Kitelinks intuitively deep links into podcast listening apps, making it a valuable tool specifically for podcasters and hassle-free for listeners or potential listeners.

Particular focus on individual episode linking

Most current social bio link models offer linking services only to a podcast on a channel level. (To the podcast’s home page in a listening app, not to a specific episode.)

However, Kitelinks goes an extra mile and provides for individual episode linking. This means that a podcaster can redirect their listener to a specific podcast episode directly instead of only their channel. This is a feature that has benefitted many when marketing specific episode releases.

Letting listeners choose their favorite listening app

Unlike many of its competitors, Kitelinks boasts a unique element that features all major podcast platforms. From Apple podcasts to Spotify to Google Podcasts and many more, its diverse and flexible nature of including all major listening platforms offer the consumer a veritable plethora of choices. The consumer can listen to a creator’s podcast on their favorite listening app without any hassles. This results in higher conversion rates and audience growth.

Sorts players based on your user’s device

This unique feature shows listening apps that are valid for a visitor’s device. For example, it doesn’t unnecessarily show Apple podcasts on Android devices. While it might seem like a minor feature, it does away with otherwise bothersome experiences for potential listeners, efficiently combining good marketing practices and catering to user comfort.

Conclusion

The need of the hour for Podcasters is simplicity, efficiency, and ease. Using bio link tools to maximize one’s show is equal to hitting the digital marketing bullseye. So we’d urge you to switch up your strategy, try out Kitelinks, and involve this game-changing element in your social media presence right now!